| Daybreak | |
|---|---|
| Format | Breakfast television |
| Presented by | Dan Lobb Kate Garraway (See full list) |
| Country of origin | United Kingdom |
| Language(s) | English |
| Production | |
| Executive producer(s) | Karl Newton (advisory) |
| Editor(s) | David Kermode |
| Location(s) | The London Studios |
| Running time | 150 minutes (includes adverts) |
| Production company(s) | ITV Breakfast Limited ITV Studios |
| Broadcast | |
| Original channel | ITV Network (also on ITV1 HD) |
| Picture format | HDTV 1080i |
| Original run | 6 September 2010 – present |
| Chronology | |
| Preceded by | GMTV (1993–2010) |
| Related shows | Lorraine |
| External links | |
| Website | |
Daybreak is the weekday breakfast television programme on the British commercial ITV network that broadcasts on weekday mornings from 06:00 to 08:30 and is currently presented by Dan Lobb and Kate Garraway.[1]
Contents |
It features news and entertainment stories interspersed with celebrity interviews, competitions, consumer and health items and news reports from the regions. The national and international news bulletin is presented on the hour and every half hour. National weather reports are presented in the studio or from an outside location on the half hour.
Daybreak replaced GMTV which aired its last weekday edition on 3 September 2010.[2] Daybreak launched three days later.[3] However, the replacement programme has failed to attract the expected audience figures, suffered a drop in advertising revenues and has been the subject of much criticism in the press.[4] [5][6] Viewing figures since the launch have remained below those of the former GMTV and lag behind BBC Breakfast.[7]
The decision to replace GMTV with Daybreak followed the full takeover of GMTV by ITV plc.[8] Daybreak and Lorraine make up the weekday output of ITV Breakfast. At weekends, children's programming fills this slot. An advertising campaign, promoting the new show, started on 23 August, with short break-bumpers in between the start and end of an advertisement break, broadcast during the evening schedule of ITV1. Adverts featuring presenters Adrian Chiles and Christine Bleakley were broadcast throughout the day from 31 August 2010.[9] Chiles and Bleakley presented The One Show on BBC One together for nearly three years[10] before leaving in 2010 to join ITV.[11][12] In March 2011, ITV announced that it was incorporating Daybreak into its ITV News operation as part of a management restructure.[13] In July 2011 it was announced that production of the show, along with that of sister programme, Lorraine would be taken over by ITV Studios.[14] As the show approached its first anniversary on air, it was announced that its editor, Ian Rumsey had resigned.[15]
In August 2011, This Morning executive Karl Newton was being charged with the transition to ITV Studios and is revamping the show to give it "one last throw of the dice" to boost its ratings.[16] On 2 September 2011, ITV announced that former BBC Breakfast chief, David Kermode, currently editor of 5 News is to take over as editor of the programme from 1 December 2011, heralding a major revamp to the presenting team and the format.[17][18] On Tuesday 6 September 2011, the show celebrated its first anniversary on air. On 8 December 2011, Paul Connolly the deputy editor of Daybreak[5] had departed from the programme.[19]
On 12 December 2011 it was understood that Daybreak will target 'hassled mums' as part of it's refreshed focus.[20]
The show will be off air from 26 December until 03 January.
On 19 November 2011 it was reported original presenters Adrian Chiles and Christine Bleakley had been axed,[21] Chiles confirmed the duo were to depart from the programme in the New Year, however they left the show on Monday 5 December 2011 stating that "we were assured we could go with our dignity intact."[22][23][24] Dan Lobb and Kate Garraway tookover on an interim basis until new presenters are announced.[1] On 8 December 2011, ITV chief executive Adam Crozier defended the decision of hiring Chiles and Bleakley, saying it was necessary to "take a risk".[25]
Daybreak is a news, lifestyle and entertainment magazine programme interspersed with celebrity interviews, competitions, consumer and health items and reports from locations around the UK. The programme is normally on air Monday to Friday from 06:00 to 08:30 with a shorter edition aired at Bank Holiday periods.
The main hourly morning news bulletin is presented by Tasmin Lucia Khan from the Daybreak newsdesk at 06:00, 07:00 and 08:00 with headlines on the half-hour.[26] Reports are presented by members of the programme's news team. Other news stories are covered and discussed in the programmme as they develop. ITV Regional News bulletins are broadcast in a ticker format at 06:10, 07:10 and 08:10[26] with local news in brief, traffic and travel updates, and a local weather forecast. On 5 September 2011, the news set was moved away from the studio's riverside window to a new revamped presentation area.
See also:
The national Daybreak weather report is presented from the Daybreak Terrace by Kirsty McCabe or Lucy Verasamy at around 06:25, 06:55, 07:25, 07:55 and 08:25. In December 2010, the programme featured extensive coverage of the severe winter weather affecting much of the UK. A news ticker was introduced to provide updates on transport information during the blizzards that affected much of the country's transport infrastructure at the time. Sometimes the forecasts are shot from an outside location, such as Leeds Castle or Epsom Downs Racecourse.[27]
A regular sports bulletin is presented by sports correspondent Gavin Ramjaun at 06:15 and 07:35. Other major sports stories are interspersed with the news bulletins and form a talking point in the "In the Mix" feature. Gavin Ramjaun presents the sport when Lobb is hosting the programme or unavailable.
Since November 2010, after the 06:00 and 07:00 news bulletins, there was a discussion of the day's news headlines, entertainment and health news and a review of the newspapers referred to as "In the mix". The presenters are usually joined by editors and experts from the Daybreak team such as Sue Jameson, Dr Hillary Jones, Kate Garraway and Steve Hargrave. Jameson sometimes brings a home-made cake into the studio.[28] Since January 2012, the mix has been axed and replaced with a new review at 6:25 and 7:25
This new entertainment feature was launched in July 2011 to replace the former "Something Cool Before the Kids Go to School". It contains a variety of showbiz news and live musical performances in the studio.
"TV Matters" is Daybreak's daily TV review and preview presented by entertainment editor Kate Garraway or entertainment correspondent Steve Hargrave[29] in conversation with one of the presenters. It is usually aired around 8:15am weekday mornings.
The programme usually features live sofa interviews with at least two celebrity guests and TV stars. Early guests included Former Prime Minister Tony Blair,[30][31] Prince Charles,[31] David Beckham,[32] Angelina Jolie,[33] Dame Helen Mirren,[34] Harry Potter stars Tom Felton[35] and Rupert Grint.[36] and Harrison Ford.[37][38]
During its first birthday week in September 2011, the show interviewed Jane Asher, Martin Clunes and Katie Price.
"The Guide" is an insert in which professional experts provide viewers with advice and tips on how to improve their lives and lifestyles. Guides to have featured include "The Guide to looking good this winter" (September 2010),[39] "The Guide to Christmas" (December 2010),[40] "The Guide to Transforming your Life" (January 2011)[41] and "The Guide to Family Pets" (February 2011).[42] Veteran TV-am, GMTV and Daybreak health guru Dr Hillary Jones provides a regular Guide to Health including some outside broadcasts from locations such as schools.
Phone-in competitions have featured heavily in Daybreak's schedule since the launch, despite the scandal that dogged such contests in the final years of GMTV. These draws are promoted by well-known TV personalities and offer large cash prizes, cars and holidays with frequently repeated inserts throughout the programme. Entry is usually by multiple choice questions though some competition draws have no quiz element attached. In common with other ITV prize draws, free online entry is also offered. The draws are usually also promoted on the Lorraine show.
There is a preview of the Lorraine show at around 07:35 and a handover after the weather summary to round off the show at 08:30. The preview originally appeared at 8:10 but was moved to an earlier slot in March 2011. On 30 November 2010, co-host Adrian Chiles wore a kilt to make an on-screen visit to the Lorraine studio to congratulate Lorraine Kelly on her birthday and mark St Andrew's Day. Chiles returned to the Daybreak studio to present the remainder of the show wearing the kilt.[43] On 20 July 2011, Lorraine was presented from the Daybreak studio due to technical problems with a commercial break inserted in place of the handover to allow for the changeover.
On 29 April 2011, Chiles and Bleakley presented from Canada Gate outside Buckingham Palace for the wedding of Prince William and Kate Middleton.[44][45] with Gregg Easteal at St Andrews[46] On the edition of 9 August 2011, the programme featured extensive coverage of the 2011 England riots.
In November 2010, Daybreak heavily promoted the release of the first part of the final Harry Potter film, The Deathly Hallows, interviewing a number of the cast.[47] The Harry Potter week also featured a number of young magicians who performed in the "Cool before School" slot.[48]
Daybreak has also devoted coverage to TV entertainment shows The X Factor,[49] I'm a Celebrity...Get Me Out of Here![50][51][52] and Strictly Come Dancing[53][54] and held interviews with contestants.[55]
In January 2011, Daybreak launched a week-long lifestyle, makeover and fitness feature for new year called "Transformation Street".[56] It was presented by Gráinne Seoige[56] and featured three lifestyle and fitness experts to transform the lives of people[57] living in a suburban street in Leeds.[56] Martin Lewis offered financial tips, Matt Roberts provided personal training tips and Hayley Taylor gave career advice. The experts from "Transformation Street" also presented the daily feature "The Guide to Transforming Your Life".[41]
Comedian and actress Miranda Hart appeared on the programme on 3 February 2011 to launch Red Nose Day.[58] On 14 March 2011, TV presenters Ant and Dec requested that Chiles and Bleakley contribute items for auction towards the Comic Relief appeal, they donated their shoes, however Ant and Dec wanted more, and ended up taking the Daybreak sofa.
For the first few months on air, at around 07.50, an off-beat item for younger viewers entitled "Something Cool before the Kids go to School" was featured,[59] often including an entertainment act, stunt or piece of hi-tech equipment in the studio or an interview with a celebrity.[60][61] This slot has since been relaunched as "Great it's 5 to 8".
On 23 May 2011, Daybreak launched its "Donate a Day" campaign encouraging viewers to donate a day of voluntary work to help good causes.[62] The feature has been endorsed by a number of celebrities including Simon Cowell.[63]
The programme is presented in high-definition from Studio 7 at The London Studios. The colour scheme is mainly red and orange with areas of simulated wood and display units for ornaments. The main set has a window overlooking the River Thames with a smaller seating area dominated by a plasma screen and bright lighting. The original set was designed by Jonathan Paul Green but has been greatly modified since.[64] By January 2012, the look was radically different from the launch design with a significantly brighter and more colourful studio.
The studio was originally starkly minimalist in style with a mainly mauve[59] scheme relying on the window for backlighting. In the weeks following the launch, due to the lack of daylight, this produced a dark look before sunrise which gave rise to widespread criticism.[65] A large analogue dial clock, supplied by Good Directions Ltd, has remained a prominent feature of the set since the launch to date.[66] This is mounted on a dark wood effect wall to the right of the studio window.[67] A green room overlooking the River Thames was created for guests with some star guest interviews conducted in this area. Soon after the launch, a series of ongoing modifications were made to brighten and soften the look of the set to make it more inviting.[5] Illuminated screens countered the dark early morning London skyline.[68][69] The producers also tried to improve the dark backdrop by lighting up the dome of the nearby St Paul's Cathedral.[70]
Daybreak's first edition of 2011 saw the introduction of a larger blind, operated electronically behind the original window panels. The London riverside vista became prominent again as the days lengthened. In February, a TV screen was placed behind the sofa, showing the Daybreak logo and other graphics to illustrate features. In March, the purple sofas were donated for auction to Comic Relief[71] and replaced with a new red one-piece sofa.[72] From April 2011, the programme's riverside terrace area was launched for presenting outdoors in fine weather. This area featured heavily on the show over the summer of 2011.
On 5 September 2011, the set was given some tweaks to mark the show's anniverary week on air as part of the upcoming major relaunch of the show under new producers. The show's first hour between 6-7am is now presented from a new dark hours set adjacent to the sports presentation area. Instead of the window, it has a plasma display showing an abstract pattern of moving landscape pictures from all over the UK with bright lighting panels on either side. The presenters and guests sit on individual red chairs to present this segment. The look of this new studio echoes that of the main set with a round lightbox coffee table and red circular rug on wood effect flooring. At the same time, the central "sunburst" coffee table on the main set was given a circular red carpet to add warmth to the look. The news presentation area was given a radical, brightly coloured makeover with the newsreader seated in front of a large plasma unit in a look similar to that pioneered on Channel 5 News. In January 2012. All traces of Purple we removed from the set as they were the graphics to make the program look warmer and more inviting.
The main Daybreak logo is a white font on yellow rectangle. The on-screen clock is in digital format with purple numbers on off-white rectangle surmounted by the orange toned Daybreak digital on-screen graphics with a burnt orange.[73] A similar logo is used for the Lorraine programme however, it is pink instead of yellow.[74] The title sequence is a series of clips based on things which happen in the morning. It opens with sunshine shining through leaves, a jogger, a postman, a market stall and shops opening up, a mother opening the front door with children off to school, commuters walking to work and a newspaper in a letterbox.[73] The break bumpers include views of the London skyline, toast, eggs, a Croydon tram. The graphics were changed in January 2012, dropping the purple colour scheme for a light orange colour scheme. A new opening sequence and titles were introduced with a seasonal winter theme.
Daybreak occasionally employs a yellow news ticker for major news events and to broadcast viewers' messages. The programme used a ticker to display transport information during the snowstorms of 2010 and to show viewers' greetings for Valentines Day and Mothering Sunday in 2011. It was also used when breaking the news of the death of terrorist Osama Bin Laden in Pakistan on 2 May 2011. The ticker resurfaced on 10 August 2011 as part of the programme's coverage of the 2011 England riots.
The Daybreak website is on ITV.com, containing regular previews, entertainment and consumer items, polls and interactive and catch-up content. The programme also maintains interactive content on the social networking sites Facebook and Twitter.[75] The website has hosted a number of webchats with celebrities who have appeared on the show. Some of the presenters and reporters also contribute blogs to the website.[76]
The first edition of Daybreak was broadcast on 6 September 2010 with ex-hosts Chiles and Bleakley introducing viewers to the new set and admiring the view from the window. It included an interview with Tony Blair[77] and a lead story by John Stapleton on the collapse of the Farepak Christmas savings club in 2006.[78] Views of regional locations around the UK were broadcast as well as a tour of the studio. The press offered a mixed reception to the first show. Andrew Pettie of the Daily Telegraph commented "aside from its news hosts... and a smart mauve new studio, this could be any old edition of any breakfast show." He described the new set as 'a little sterile and unwelcoming for a breakfast show."[59] The Guardian's Stuart Heritage wrote: "Although it does seem like a continuation of GMTV rather than a bold reinvention, some of the new aspects of Daybreak have worked. Adrian and Christine have done reasonably well and the other new faces all seem like good additions."[30] The Daily Mail noted "the pair looked incredibly cosy", even though "they stumbled over a word or two".[30] In the wake of a hostile press, Chiles later admitted that the launch show had been "one of the biggest crocks... anyone had seen in years."[79]
To celebrate Daybreak's first anniversary on air, a competition was launched named "Daybreak Down Under", inviting 100 viewers to join Kate Garraway on a trip to Australia, which took place in November 2011. The show based this competition on what Oprah Winfrey did for her show, The Oprah Winfrey Show, where she took 300 members of her audience on a trip to the country.
After an initial improvement on GMTV's final week, Daybreak suffered a drastic decline in audience during its first two months on air which coincided with a storm of press criticism of the show's performance. On 6 September, the debut edition of Daybreak averaged 1 million viewers for the 2.5 hours, an improvement on GMTV's final show. It was still beaten by rival BBC Breakfast which averaged a total audience of around 1.4 million viewers for the same slot.[80] In the second week, average viewing figures fell to 800,000,[81] and by 24 September, were down to 700,000.[82] Ratings continued to fall in October,[83][84] and ebbed to 545,000 on 27 October.[85] Ratings recovered to 817,000 (including ITV1 HD viewers) on 1 November,[86] averaging around 800,000 for that week.[87] For the week ending 19 November, the average ratings were almost 840,000 per day,[88] The recovery continued into December with the programme gaining an average one million viewers on 2 December and averaging 923,000 for that week.[89] The recovery stalled in the Christmas holiday period and drew a new low of 390,000 viewers on 30 December when regular hosts Chiles and Bleakley were on leave.[90] Daybreak made a slow start to the New Year with the Bank Holiday edition for 3 January averaging only 300,000 viewers. It bounced back to 700,000 the following day.[91] For the first six weeks of 2011, ratings averaged around 800,000.[7] Ratings remained at around 800,000 for much of the period but fell back to 690,000 in the April school holidays.[92] Its daily viewing figures remained on average around the 800,000 mark for much of the first half of 2011, around half the average viewing figures for BBC Breakfast.[15] Ratings dipped to a new low during August 2011 with hopes for a recovery with the end of the summer holiday period and the show's ongoing relaunch. By November 2011, the ratings crisis of 700,000 viewers led to the sacking of Chiles and Bleakley and the imminent appointment of new hosts to take over the show in early 2012.[4]
After the launch, ITV defended Daybreak's ailing performance, stating: 'ITV made a long-term investment in new breakfast programming and, after over five years of decline for GMTV, Daybreak is already closing the gap in year-on-year decline after just one month'.[83] Veteran television host Esther Rantzen compared the ratings crisis hitting Daybreak to her experience as part of the team launching TV-am in the early 1980s. Rantzen commented, 'simply sacking Adrian and Christine won't do the trick.'[93] TV-am's former Good Morning Britain co-presenter Anne Diamond defended Daybreak commenting that Chiles and Bleakley were 'not to blame' for the problems.[94] Former GMTV host Fiona Phillips claimed that the show had 'lost touch with its audience'.[95] Veteran breakfast television host Lorraine Kelly urged viewers to 'stick with the programme', noting that 'both TV-am and GMTV had nightmare starts...it all comes down to content.'[96] Former co-host Bleakley said the low ratings were a "teething problem".[97] She felt the ratings improvement of early November 2010 was a "turning point" with the programme "finding its feet",[98] a view echoed by Chiles.[99] Ex-host Adrian Chiles commented, 'It kind of feels it's getting better already...you feel it's us against the world at four o'clock in the morning.'[100] The pair's high-profile sacking from the show made the headlines in November 2011.[101]
Daybreak was nominated for a National Television Award in the "Magazine Programme of the Year" category for 2011,[102] but failed to make the final shortlist.[103]
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